Measuring the ROI of Your Email Marketing Campaigns
Email marketing is definitely a great way to reach the target population and make them use the services of the corresponding firms. Now, you must be wondering if all those shiny emails you sent out are actually helping your business. But to achieve that you need to calculate the Return on Investment (ROI) which is our next topic. This makes it possible for a business to make a round trip back to the drawing board if the results being gathered from the campaign are substandard.
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