Raffle Tickets Online - How to Optimize Your Raffle for Success
When it comes to fundraising, raffles are a powerful way to raise money and awareness for your cause. They combine altruism (ticket buyers are donating to support your cause) with aspiration (they want to win the prizes).
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Whether you’re hosting an in-person event with physical tickets or a virtual fundraiser with digital tickets, there are some best practices that can help you optimize your raffle for success.
Organizing a raffle requires planning and organizing, but it can also be an opportunity to get creative. Here are some ways to make your event stand out and attract more participants:
Find Prizes
The most important element of any fundraiser is a compelling prize. Ask local businesses to donate items or services to include in your raffle. For example, a local music venue may be willing to provide concert tickets as a prize for your event. Or, a local artist might offer a one-of-a-kind piece of art to be auctioned off at your event.
Price the Prizes Strategically
Pricing your prizes to maximize ticket sales is key to a successful raffle. Consider pricing your tickets at different levels, e.g. 30 tickets for $10 or 100 tickets for $25, to appeal to a wide range of donors. A tiered ticket price model can also drive up ticket sales by giving participants more incentive to purchase more tickets.
Choose a Payment Processing Platform that’s Easy for Your Attendees
The online raffle ticketing process should be as seamless as possible to ensure your attendees can easily buy tickets and get in on the action. Look for a platform that offers multiple payment methods, including Apple Pay and Google Pay, and provides an intuitive user experience. In addition, consider integrating social media to extend the reach of your raffle and increase participation. Organizations can use platforms like TikTok to create engaging videos showcasing the prizes, behind-the-scenes of the event, and testimonials from previous winners.
Streamline the Process
Once you’ve chosen the perfect prize and planned your pricing, it’s time to start selling your tickets. Use your website, social media, and email campaigns to promote the raffle, and be sure to share a link to your ticketing page so that everyone can participate!
Build Excitement
The best way to build excitement for your raffle is to encourage participation amongst your team members. Save a special prize to give to the team member who sells the most tickets, and host a competition between teams to see who can reach their goal first!
Choose a Winner
Once all the tickets are sold, it’s time to select the winner. Using an online raffle generator is a quick and easy way to do this. Then, decide how you will contact the winner and build more excitement by livestreaming the selection on your website or social media.
In the COVID-19 pandemic, charities and community groups are looking for new ways to raise money. A fundraising raffle is a great option for organizations that can’t host a traditional event. With Jotform, you can sell tickets online through a custom payment form that’s simple for your supporters to use and makes it easy for them to get involved.
