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Instagram Hashtags : 6 Vital Tips Worth Remembering

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    By JuliaFrank


    It is important not to overlook Instagram hashtags in your marketing campaign. By optimizing the posts you make, you will increase the likelihood that your posts will be seen by more people who will be interested in your products or company. The fact is, if you are using the wrong hashtag on Instagram, you could cause real damage, from irking potential followers to getting penalized by the algorithm of the social network.


    Make Use Of Instagram Insights

    It is something you will get to know if you've made the switch from your personal Instagram account to an Instagram business profile and if you're able to see whether or not you've received impressions from hashtags. Simply select the post you wish to view insights on and tap View Insights to the left of the post. You can see the breakdown of how many impressions each hashtag generated for the post. This data helps you figure out which hashtags are most effective for improving reach.


    By analyzing this data, you'll figure out which hashtags are best for reaching more people. When you know from Insights that you are receiving lesser engagement, you can buy automatic Instagram likes for social proof and achieve more visibility for your content leading to tons of engagement.


    Incorporate Hashtags To Stories

    There is an Instagram Story icon on hashtag pages. Whenever you click on the hashtag, you will see a collection of stories from people whose public profiles, all with the hashtag attached to them. When adding a hashtag to a story, you can choose one of two methods. To highlight a hashtag, simply type out the # symbol using the text tool.


    Avoid using banned hashtags.

    Instagram might ban a hashtag if it is associated with inappropriate photos or content. Nevertheless, this does not mean that you cannot use it at all. However, clicking on the tag will nonetheless display only the top posts when you click on it. As a result, you will not be able to see the most recent posts, nor will you be able to discover any Stories that use the hashtag.


    Be Clear About Hashtag Pages

    If your hashtag page is featured in the Top section, hashtag pages can provide great exposure for your content. All the content related to specific hashtags is displayed under a single hashtag page. In this case, it will be the first post that appears in the Recent section for people who search for a post with that hashtag. It's much easier to stay at the top of the Recent section for a less-popular or more niche hashtag. During your search, always remember that the Recent section is sorted based on the date on which each post was originally posted. Adding hashtags later by editing the caption or leaving a comment will not affect the post's recency.


    Avoid repetitive and irrelevant hashtags.

    If you use the same list of hashtags in every post, don't do that. There are very clear guidelines in Instagram's community guidelines that state that posting repetitions in comments or content is unacceptable. Use the same hashtags for all posts; otherwise, your content is penalized.      


    Make sure you use the right hashtags when you create a post. The content of your post must be something you want globetrotters to comment on, share, like, and like if you use the hashtag #wanderlust, for example. It is not only about being seen by a large number of people but by the right people. 


    Be sure you understand the hashtag.  

     Hashtags are usually composed of a number of words that are combined. Having trouble knowing where one word ends and the next begins can create some issues. Often, brands do not fully understand a trending hashtag's context before they jump on board. Brands can suffer a PR disaster when the context is challenging.


    Final Words

    Whenever you use hashtags on Instagram, just make sure that each one fits the content and not too many appear in successive posts. Avoid pasting your entire saved list into every post.


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