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Top Social Media Trends of 2017 – Engage More Users

Top Social Media Trends of 2017 – Engage More Users

These days, social media considered as the most important part of sales success. It is beyond socializing. Through social media, you can know about the user behavior and what they think of your brand.


With the expansion of social media platforms, more and more customers are being serious and uttered about their experience with different brands. It results in a complete image of a brand, especially when it comes to talking about the customer experience.


Therefore, it is highly important for retailers to check out the latest and updated social media trends and arrange it over any other sales strategy. Any sale strategy may fail; however, if you know your social audience you don’t need to bother about.


If you want to develop a social network or create a more social experience right from the start, it is important to understand the user experience and trends.

Here, we have listed top social media trends of 2017 that make a huge difference in your business:


Facebook’s Live Video That Will Bring Authentic Content


Facebook’s Live Video has taken social media to the next level by delivering the content in real-time. Previously, YouTube was developed on a basis of videos that capture real and unfiltered moments, but Facebook Live has made social videos more engaging than any other content format. It is also responsible for a huge growth on Facebook.


Even there are various news sources that have started using Facebook Live videos when covering important events. Gradually, the world of social media is changing and thanks to the live video. According to Social Media Examiner, 14% of marketers have experimented with Live Video in 2016, and 43% to use interactive video this year, as per

the new survey data from Wyzowl.


There are various streaming sites and platforms that offer the service, but Facebook Live and Periscope from Twitter are the most well-known among all. It has been proved by the numbers. In 2016 annual recap, Twitter’s Periscope noted that users observed 110 years of live video daily using this application. Whereas, Facebook, Live had been reached record-breaking numbers on this New Year’s Eve.


Considering this mind, we can say that social media platforms are becoming captivated with live, authentic content. Video content loved by Millennials and are known for the most active video viewers of any age group in the U.S in 2016 and it will continue also in 2017.


Artificial Intelligence


Over the time, Artificial Intelligence is progressing and in 2017, it will be a game changer. It is predicated that investment in AI to triple this year. The necessity of people to tell directly to impersonal machines is all set to redefine businesses, social media approaches and how they are communicating with their customers.

Gaining huge popularity Chatbots can answer all the queries of customers and businesses in different industries can use it to make sure that they have a sales subordinate ready to talk to customers by 24*7.

Last year, Mark Zuckerberg declared third parties could use Chatbots to develop their own personal Chabot platforms for their customers. A lot of big companies like Google, IBM and more have participated in making their service seem more pertinent to users.

Artificial Intelligence not only help in communication with their customers, but it will also help in fostering business to business leads and boost sales and conversions. Businesses want to give their customers an improved experience, so AI is the right solution that can make a difference.

Virtual Reality


As you know that in the year 2016, Virtual and Augmented reality begun to take off and caused various technology businesses to invest in Virtual Reality. A lot of VR clips have been released on YouTube; however, there is also a big latent for VR to be exploited on in the social media environment.


You can also find Oculus that acquired by Facebook in 2014. It is also vTime that is the first virtual reality sociable network that allows users to socialize with friends or family in virtual locations.


It will transform the mode how people are interacting with each other on social media; therefore, we can say that more businesses will focus on making VR headsets and developing VR social networks.


What we can do is wait and check how businesses are handling the dork factor, which being people just don’t look unruffled wearing Virtual Reality headsets. For companies, revealing into VR, the price would be a problem. So, these are some of the things that can regulate whether VR will become a big social media trend of 2017 or not.


These are the top social media trends of 2017 that you can consider in your mind and emphasis more on social media. If you want to get help from professionals or want to develop your own social media application, you can get in touch with a leading mobile app development company that has experience of developing social media apps.


Post By: Mohd.Sohel Ather


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