@KlondikeAC
B2B lead generation (lead gen) is the process of identifying and attracting potential business clients. It involves targeted strategies like email marketing, LinkedIn outreach, and SEO to connect with decision-makers. By leveraging data-driven insights, businesses can nurture high-quality leads, shorten sales cycles, and increase revenue. Effective B2B lead gen ensures a steady pipeline of prospects, fueling long-term success and competitive advantage.