What is an SEM Consultant? Role, Skills, and Salary Insights.
An SEM Consultant specializes in managing and optimizing paid search campaigns across platforms like Google Ads. Their role involves keyword research, ad creation, bid management, and performance analysis to drive traffic and conversions. Key skills include analytical thinking, SEO knowledge, and proficiency in ad platforms. Salaries typically range from $50,000 to $100,000 annually.
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